Sunday, 24 January 2010

Entry 9-Analysis

Investigation:
I am gathering in depth interviews with my client as well as conducting questionnaires with young people of a similar age group as my target audience to get a better perspective of prospective themes, meanings and lyrics for my song/music video.

[interview info and questionnaire results to be added]

Friday, 22 January 2010

Entry 8-Mindmap


I have created a mindmap to illustrate the various stages of my project. This should help me to plan my time effectively in order to maximise the finished product.

Monday, 18 January 2010

Entry 7 (Time Plan)

I am going to create a gantt chart which is a timeline of my entire project. I have set myself deadlines and goals for the many sections of my project. By doing this I hope to utilize my time more effectively, and ensure that my project is completed well before the final submission date so that I can review and evaluate my work and make changes if necessary.

(chart to be added in subsequent posts)

Friday, 1 January 2010

Entry 6 (Justification of ICT solution)

I think that by producing a music video for an original piece of music, this allows the wider community to have easy access to a form of entertainment. I think that an ICT solution (music video) is appropriate from a social perspective as it would be useful for students to be inspired or just to listen to music and relax. The main aim is to reveal the story behind the lyrics, to make people more aware that there is depth to music. Often, we listen to music, and although it might reflect our moods or affect how we feel, we don't often consider the implied meanings behind the lyrics. By creating a music video, I aim to make various creative and technical decisions that will be linked to the music. I will take into consideration dress codes, colour coding, camera angles and transitions. By doing this I hope to make people more aware that there is more to our music than just the lyrics. I have also considered representational issues. The fact that I am a teenager would appeal to the target market and help to inspire other young musicians. Also, the website would enable users to be better informed about the music they are listening to and the artists as well as interact with people of similar interests by sharing comments. Therefore by incorporating various ICT skills into my project, it will help me to create an effective solution, and share this music with the wider community.

Wednesday, 23 December 2009

Entry 5 (Users and ICT skills)

The main processing involved in my project is: the writing of the lyrics, the filming, the editing, the advertising, the designing of the print-based media (flyers) and the creation of the website. My solution is most likely to be used when young people want to listen to original music, as well as watch a creative and unique video to go with it. If they enjoy it and want to find out more about the members of the group, that is where the website becomes useful. It would be used as an intertextual link for the video. My client's/users would need to know basic ICT skills such as browsing the web and typing in the URL.

Tuesday, 8 December 2009

Entry 4

I have considered many possibilities of potential clients. I have now made a final decision that I would probably have more than one client. This would be for the different aspects of my project, the video and the marketing and advertising campaign. My primary client would be Preethi, a teacher and former interior designer as she will act as my "manager", and also be able to give me constructive criticism and feedback throughout the various stages of my project based on her own experiences. My secondary client would be Ayra, who is 13 years old, which is relatively close to my potential target demographic and would be able to give me suggestions on what should be included in the video. My clients could give me feedback throughout the development of my product and be the first people to have access to the final product.
I also met with the executive director of Talent Asia, Spencer Douglass, who will act as my commercial client, and who will be involved in the testing of the finalised product, rather than inputting during the production stages. During our first meeting, he gave me his business card: