Re-evaluation of Product

After testing my initial product, based on my own perceptions as well as observations and comments from the target market and my manager, I realised that the video seemed to be lacking a sense of professionalism. Due to this, I decided to change the video-editing software that I used to make the music video. Originally, I used Windows Movie Maker because it is easily accessible and I had prior knowledge and proffiency with the program. However, I felt that this was limiting me creatively, so i decided to opt for using Imovie instead.